Sam Frost - B2B Digital Marketing Consultant

    Do you find digital marketing confusing? Perhaps even overwhelming?


    Are you unsure what (if anything) you're getting as a return for your business from the investment you make each month into digital marketing?


    Would you like to understand how to use digital more effectively to grow your business?


    If so, then you're in the right place.


    If you’re looking for a digital marketing consultant who can help you to “get more for less” from digital, and who can help you to make more sense from digital marketing, then I’d love to hear from you and learn more about your business.


    Book a free, no-obligation intro call, tell me a bit more about your business, and I’ll try my best to find ways to make digital marketing work better to achieve your business goals.


  • Want To Make Digital Marketing More Effective, Efficient & Profitable For Your B2B Business?


    Let Me Show You How!

    When I was 16, I jumped online on the old iMac I had borrowed from my dad, and Googled “how to make money online”.

    The rest - as they say - is history.

    That humble Google search set me on a course to start a career (and eventually my own business) as a digital marketing consultant that has spanned over 15+ years.


    I help your business to do digital more effectively by focusing on three key areas:

    • Spend - Where is your money going? What are you getting for your investment? Are you wasting any of your spend? Are you getting good value-for-money from your existing providers (e.g. agency, website designer, in-house team).
    • Strategy - What is your digital marketing strategy? Does it make sense for the unique challenges and landscape of your industry, and does it leverage your competitive advantage?
    • Scale - How is your business placed to scale with digital? Or are you stuck "spinning your wheels"?


    I work with business owners, as well as their in-house marketing teams and external contractors & service providers.


    Although I am a Christchurch-based marketing consultant, I have clients throughout New Zealand worldwide, including Australia, USA and Europe.


    1. Contact me to book a free, no-obligation call where you tell me about your business and how you are currently doing digital marketing.
    2. I’ll give you a complimentary report outlining at least three ways you can quickly and cost-effectively improve the ROI of your digital marketing (either by reducing costs, boosting performance, or both).
    3. From there, you engage me to carry out a full review and plan of your digital marketing activity.


    Call me on +64 21 027 81721 or email info@samfrost.co.nz to book your initial consultation.

  • Blog

    Thoughts, musings, and ruminations to help your business do digital better.

  • My Services

    Want to grow your business? Here's how I can help:

    Digital Marketing Advisory

    You don't always need someone to do the work for you - sometimes you just need advice on the best course of action to take. I offer independent, accurate and unbiased digital marketing advice, designed to help your business grow.

    Digital Marketing Strategy

    Trying to promote your business online without a strategy is like trying to build a house without a set of plans to work from. I help your business develop an effective, tailored marketing plan that will get you in front of your target customers online.

    Digital Marketing Support

    Managing your SEO, Adwords etc in house but finding that you need help from time to time? From one-off reviews of your activity through to ongoing support, I can be the resource you need to get the job done.

    Digital Marketing Consulting

    Unsure if your marketing is delivering value for money and meaningful impact? I work with you as a digital marketing consultant to find the correct mix of channels, the right strategy, and optimise spend.

  • My Projects

    Because everyone seems to have a "side hustle" these days ... here's what else I'm up to:

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    Chief Marketing Officer

    January 2018 – Present

    I've always been a firm believer that you learn by doing. I've always taken pride in the fact that I test digital marketing strategies and techniques on my own projects, before putting them into practice for clients.


    One such project is Garage Dreams - a rapidly growing digital publication in the automotive industry. I run this site with a family member, with my focus being on marketing and commercial partnerships.


    We focus on producing vehicle history guides, as well as high quality buyer guides for popular classics (primarily modern Japanese and European classics, such as our Mitsubishi Evo buyer's guide).


    Reaching hundreds of thousands of readers worldwide every month across our website and social media, we are aiming to turn Garage Dreams into a world-leading resource on "modern classic" cars.

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    Bringing Honest, Effective Digital Marketing Advice To YouTube

    The Face That Appears In The Videos

    2019 – Present

    I'll be honest with you - YouTube has too many digital marketing videos ... and the problem only gets worse every day.


    The problem with most of them?


    They aren't realistic. They just promise you all-but-impossible outcomes like floods of free traffic at the click of a button.


    The chances of this actually happening? Very low indeed.


    That's why I decided to start my own YouTube channel where I share honest, effective digital marketing advice/tutorials, all for free (with a focus on answering common digital marketing questions).


    With 100+ videos - and counting - I'm sure you'll find videos that will help you on your digital marketing journey.


    Click here to view my channel and subscribe!

  • Client Testimonials

    Here is a selection of feedback from clients. More testimonials are available on my LinkedIn profile and Google My Business listing.

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    Anthony Tucker

    "There are very few people I have dealt with in the last 20 years that have meet my expectations with regards to service, communication, meeting timelines and plain old common sense.


    Sam ticked all the boxes and then some."

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    Chris Hale

    "Sam has been helping me with everything web related since I opened my doors almost 2 years ago. I couldn't ask for a more knowledgeable, and timely website consultant. He has been the greatest asset in helping me grow my business, and helping us stay ahead of the game."

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    Dr David Kieser

    "Sam Frost has developed my business website (www.davidkieser.co.nz). He has been extremely professional, proficient and adept at establishing a highly integrated and user-friendly platform for patients and medical colleagues.


    I would highly recommend Sam as a website developer and software engineer."

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    Ben Church

    "Sam has helped me to tackle a number of problems with client's PPC, from auditing and reporting to implementing changes and setting up new accounts from scratch. They always help generate leads and Sam is timely and personable yet professional in his work and communication. We continue to work together and I am more than happy to recommend him."

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    Joseph Hicks

    "I would recommend Sam because of his honesty and his experience with online marketing. I'm optimistic that he can provide you with the expertise needed to expand your business. "

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    Eben Lingenfelder

    "Sam has created multiple AdWords campaigns for my clients saving me a boat load of time. To be honest, he did a better job than I would have anyway. I highly recommend working with Sam!"

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    Matt Collins

    "Recently, Agworld secured our .com domain. Sam was a key member of the team who migrated our large, localised site from many country-specific domains to the new domain. Sam's advice was critical to the success of this project. Not only did we make the transition successfully, we improved our search engine ranking and cleaned up our analytics in the process too. Sam has also audited our broader digital stack and provided some very actionable advice. Thanks Sam!"

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    Dave Sewell

    "Sam is a genius when it comes to the dark art that is social media, his knowledge and subsequent help especially on the LinkedIn platform has allowed me to better utilise my time and efforts. The results of which have allowed me to be more engaging on the platform, grow my connections by 40% in the last 11 months and create a far more professional profile. If you are struggling on LinkedIn reach out to Sam, you wont be disappointed!"

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    Evan Coster

    "Sam has been helping us with our Marketing for about the last 6 months. Within the first month of using Sam we had more than doubled our inbound enquiries and with that increased turn over immediately.


    We started off with a conservative budget but after seeing a substantial increase in less than a month decided to invest more with Sam and the result spoke for themselves.


    Sam was able to put our investments into the right places to gain us the desired outcome in a very short period of time.


    He was able to keep us informed on where our money was being allocated to and used information and language we could understand to make sure we knew what was happening.


    I would highly recommend Sam if you are after an all-round marketing campaign without costing the earth but can offer fast results for your business.


    Thanks for all your help Sam and I look forward to another successful year together."

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    Alex Hatzipanis

    "In a (digital) world filled with cowboys, Sam breaks through as the real deal. Not only extremely knowledgable on a wide range of digital marketing subjects, Sam is passionate about the discipline too.


    I always find him learning something new; constantly tinkering and tweaking his ideas in the field through his own projects and experiments.


    Through this he keeps ahead of the pack and remains the person I turn to to add value through digital marketing to our clients' businesses. I have no doubt Sam can add value to your business too."

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    Ash Collins

    "We engaged Sam to do an audit of our Web marketing - found Sam to be very easy to work with. His final report was extremely detailed and he went over and above to make suggestions and recommendations for improvement. Wouldn't hesitate to recommend."

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    Carver Broomhall

    "Sam gave us excellent advice that cut to the core of what we needed from digital marketing. Advice that no other digital marketing guru has given. It was around focusing our digital spend on trade customers rather than the typical end-user, and ways on how we can do this. Thank you Sam, we will be back for more business in the future/"

  • Book Your Free Digital Marketing Strategy Call

    I’ll Show You At Least Three Ways To Make Your Digital Marketing Work Better For Your Business

  • How To Get In Touch:

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    0210 278 1721

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    Connect on Linkedin

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    26 Linden Grove Avenue, Hillmorton, Chch (Postal only - I don't conduct meetings at this address)