Let's face it - running a business is expensive. From compliance to tax to payroll to equipment, it's a constant battle to try and make your income larger than your expenses.
Marketing is no exception. The most common bit of feedback I get from clients (and prospective clients) is that the cost of marketing is too high.
Even digital marketing, which is often viewed as being more affordable than "traditional" marketing methods, has an affordability crisis for most small & medium businesses.
Part of this affordability problem is due to the cost of getting qualified help (whether that is a freelancer, agency, or even good in-house talent) - on a side note, I'm about to go live on something that is going to change the way small and medium businesses buy digital marketing services. You won't want to miss it.
But even if you "do it yourself", the cost of tools and ad spend can add up quickly.
With that in mind, I've put together a quick list of 10 free digital marketing tools that you can use to help grow your business.
You don't need to be a digital marketing professional to use these (although for a couple I have stated that some knowledge is helpful). I have curated this list specifically for business owners - provided you have basic computer skills you'll be able to get value out of them.
NB: Some of these tools are "freemium" - they have a basic free version, and then you can pay to upgrade to a better/fully-featured version. However, in all instances the free version is probably going to be enough for any small or medium business. Where there is a premium/paid version, I have made note of this.
Answer The Public
Google Search Console
Screaming Frog SEO Spider
Google My Business
I hope you find this list of digital marketing tools helpful. If you did, please consider sharing this article with other business owners you know.
If you need help building a "technology stack" that is suited to your specific business, then get in touch with me by emailing firstname.lastname@example.org and I'll help you out.
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