I’ve seen a few people online ask ‘can I use a Facebook pixel without a website?’ - so I thought I’d take a stab at answering that question.
To clarify, the key purposes of a Facebook pixel are:
- To allow you to collect and build up remarketing data so that you can show ads to people who have viewed your product/service but not yet purchased (this also allows you to leverage opportunities such as lookalike audiences).
- To allow you to track conversions back to Facebook.
- To help Facebook better optimise your advertising activity via their algorithms.
The most common use case of a Facebook pixel is that you set one up and install it on your website.
But can you use a Facebook pixel without a website?
Long story short, the answer is no - you cannot use a Facebook pixel without a website, because it needs to be installed somewhere to function correctly. There’s very little point of creating one if you don’t have a website to install it on!
The only exception I could see is if you were looking to run your marketing operation on third party websites (basically ‘parasite SEO’). This is how I actually got my first start in digital marketing - I looked for user generated content sites where I could write articles and submit them and then leverage the rankings that their authoritative domains would help me achieve. A great example of this would be YouTube.
However, I struggle to think of any ‘user generated content’ website that allows a user to add their Facebook pixel, so this is largely not worth trying to pursue.
If you’re wondering ‘can I use a Facebook pixel without a website?’ - the answer is pretty much a resounding “NO”.
If you do have a website, then you really need to have a Facebook pixel installed. Here’s a short video explaining why: