I’ve seen a few people online ask ‘can I use a Facebook pixel without a website?’ - so I thought I’d take a stab at answering that question.
To clarify, the key purposes of a Facebook pixel are:
- To allow you to collect and build up remarketing data so that you can show ads to people who have viewed your product/service but not yet purchased (this also allows you to leverage opportunities such as lookalike audiences).
- To allow you to track conversions back to Facebook.
- To help Facebook better optimise your advertising activity via their algorithms.
The most common use case of a Facebook pixel is that you set one up and install it on your website.
Get free digital marketing advice and tutorials by subscribing to my YouTube channel. New videos being released every week, covering everything you need to know to grow your business with effective digital marketing. View my channel and subscribe here.
But can you use a Facebook pixel without a website?
Long story short, the answer is no - you cannot use a Facebook pixel without a website, because it needs to be installed somewhere to function correctly. There’s very little point of creating one if you don’t have a website to install it on!
The only exception I could see is if you were looking to run your marketing operation on third party websites (basically ‘parasite SEO’). This is how I actually got my first start in digital marketing - I looked for user generated content sites where I could write articles and submit them and then leverage the rankings that their authoritative domains would help me achieve. A great example of this would be YouTube.
However, I struggle to think of any ‘user generated content’ website that allows a user to add their Facebook pixel, so this is largely not worth trying to pursue.
If you’re wondering ‘can I use a Facebook pixel without a website?’ - the answer is pretty much a resounding “NO”.
If you do have a website, then you really need to have a Facebook pixel installed. Here’s a short video explaining why: