All Categories - Sam Frost : B2B Digital Marketing Consultant
April 8, 2025 ·
One of the biggest challenges for B2B businesses when using paid search is you typically know...
April 8, 2025 ·
Here’s a sneaky little trick Google Ads can pull that makes your campaigns look like they’re...
April 7, 2025 ·
Is it just me, or has spam/junk/bot traffic on the Google Display Network reached an 'all time...
January 7, 2025 ·
Had my first Google Ads "rep" call of the year at 9am on January 2nd (protip if anybody at Google...
November 3, 2024
Should you run search ads on your own brand name? I’m not going to go there today. Topic for...
October 26, 2024 ·
Had a business call me up out of the blue the other day, wanting me to review their Google Ads...
October 25, 2024 ·
There is an often-overlooked potential risk in digital advertising that businesses need to be...
September 9, 2024
Not a great deal, to be honest … but they do share one key similarity. If you ever watched The...
September 9, 2024 ·
Google works hard to push the use of Performance Max campaigns for any purpose from trying to...
June 9, 2024 ·
Recently, I awoke to a notification from Facebook alerting me that one of my Facebook pages had...
If you've been following the news recently as it relatest to Google's algorithm and the likes of...
May 2, 2024 ·
The other day I was browsing LinkedIn and came across an interesting post in my feed. I've added...
April 26, 2024 ·
One of the most interesting findings from a recent Google Ads review was the number of fake leads...
As a B2B digital marketing consultant, the most common refrain I hear from businesses is "we need...
I’ve noticed a significant uptick recently in calls from business owners who have set up their...
January 14, 2024 ·
Be wary of spam/junk leads if using Google Ads 'lead form' extension (not hugely common from what...
January 13, 2024 ·
Whether paid or "free" (really no such thing) one trend I've observed over and over again with...
January 13, 2024 ·
Logged into my YouTube channel dashboard the other day, and YouTube was pleased to tell me (with...
January 11, 2024 ·
Groundhog Day is a 1993 American fantasy comedy film directed by Harold Ramis from a screenplay...
January 10, 2024 ·
With respect to search advertising (and SEO as well) a common mistake I see made is business...