Do you use Google Ads to promote your business? Here's a little tip:
Bing Ads (Microsoft's ad platform) can be a great way to pick up additional exposure and traffic. Furthermore, there tends to be reduced competition versus Google Ads.
Of course traffic volumes aren't as high as Google, but still a worthy channel to consider pursuing.
Did you know that you can import your Google Ads campaigns into Bing Ads in about 5 minutes?
This makes it very easy to get started, and test the performance of Bing Ads in your "marketing mix".
I've worked with a few clients recently to import their campaigns into Bing Ads, and seen great results from doing so.
As I said, you probably won't get floods of traffic from Bing ... but the marginal gains can be very useful indeed.
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