One of the great debates of digital marketing is whether paid or free traffic is better.
I'm sure we can all agree that getting things for for free is usually better than paying for them. However, this truism is not quite so true when it comes to digital marketing.
Here's why: There's no right answer.
On one side, you have paid traffic (think Google Ads, Facebook Ads etc). Now paid traffic clearly costs money (boooo!) but the flip side of the coin is that there are a few solid advantages:
However, don't be fooled into thinking paid traffic is better than organic/free traffic. There are so many great benefits of pursuing free traffic that cannot be overlooked:
So which is best for your business? Ultimately, this will depend heavily on the type of business you run, and the "state" your business is in. What I mean by this is that some businesses have a surplus of time and not a lot of money to spend on marketing. This means you need to focus more on free traffic generation strategies.
On the other hand, some businesses have plenty of money to spend but are overloaded in terms of time commitment. This means you might be better suited to paid digital advertising.
Ultimately, it is better to try and do a blend of both. But my experience is that during different phases of a business' life, different types of traffic generation are more important than others.
To help you decide whether you should focus more on paid traffic or free traffic for your business, I've put together a detailed video covering the pros and cons of each approach.
Let me know what you think. And feel free to email me on firstname.lastname@example.org for more advice.
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