Now is probably a better time than ever to review the software tools you use for marketing (and other areas of the business too, but I have no expertise to comment there).
Same goes with other types of marketing software in the business. For example, if you only do occasional keyword research for blog posts etc, would you maybe be better of relying on the free tier of a product like Answer The Public (and then paying a freelancer with access to all the "pro" tools on occasion to run searches for you).
Reach out on email@example.com if you need any advice!
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