If you’ve been doing any digging into SEO for your website, then you’ve probably come across the term ‘internal linking’.
But what is internal linking, and why is internal linking important?
In this brief article we are going to cover:
Let’s get stuck in and start with the basics.
What Exactly Is Internal Linking?
Simply put, internal linking is where you link to other pages on your website.
This is compared to an ‘external’ link, where you link off to a resource that exists elsewhere on the Internet (click here for an example of an external link).
Most websites doing the majority of their linking through a navigation menu, e.g.:
Having a well-thought out and effective navigation menu is important to allow visitors to navigate through your site and find what they are looking for.
However, you also shouldn’t ignore the importance of internal linking within age content.
In fact, this is where the magic can really happen!
What you should always be looking for are opportunities to link one page of your site to another within the page content itself (not just relying on the navigation menu).
For example, if you have a product listing on your site and another product would make a relevant cross-sell, then you might link to that cross-sell product.
Another example would be linking from one blog post to another. For example, you can click here to read my guide on the best Google Analytics plugin for Wordpress.
Why Is Internal Linking Important & Beneficial?
Internal linking is beneficial and important for a few key reasons:
Internal linking is beneficial for your website for a number of reasons. From making it easier for people to find the content you want them to read, to promoting higher quality visits through longer session duration, through to potentially higher rankings, there many reasons to invest the relatively small amount of time required to set up internal linking on your site.
Start by going back through old content and linking strategically to relevant related articles, products, service pages etc.
From there, commit to including internal links in the new content you add to your site.
If you’d like more information, then watch this video of mine on the subject:
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