LinkedIn Ads Specialist
LinkedIn Ads Management, Optimisation & Consulting
Get in front of more qualified buyers with targeted LinkedIn advertising
Compared to Google Ads and Facebook Ads, LinkedIn's advertising platform is misunderstood and underutilised.
Owing to its somewhat clunky interface, poor documentation and higher CPMs and CPCs, many businesses shy away from LinkedIn Ads.
However, this is a big mistake - especially for B2B businesses.
Many B2B organisations want to reach prospective buyers based on their company industry, size, job function/role etc.
While some of this is possible with Facebook and Google Ads, LinkedIn provides a superior targeting system for digital advertising to professional/business prospects.
For example, you can target people with specific job titles are specific companies, and build awareness and consideration while your prospects are "switched on" to a business-focused platform (as opposed to browsing Facebook at home and maybe not thinking of work).
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