In this edition of Digital Marketing FAQs, we are looking at whether or not you can have multiple Facebook pixels on a website.
There are a few reasons why you might want to have more than one Facebook pixel on a site - but is it actually possible to do this?
Yes, you can have multiple Facebook pixels on a website.
Generally you will only have one Facebook pixel on a website, but it is possible to install multiple Facebook pixels on site if needed.
You can create multiple Facebook pixels (for example you might have a network of websites that you manage and you want a specific pixel for each) and you can also install multiple pixels on one site.
The most common ‘use case’ I’ve seen for more than one pixel on a website is where you have a pixel for your own ad account, and then an agency or 3rd party that is also providing services for your business has their pixel installed in order to seed the remarketing audiences or track the conversions they are focused on.
Whatever the reason, it is definitely possible to install more than one Facebook pixel on a website.