All Categories - Sam Frost : B2B Digital Marketing Consultant
December 1, 2025 ·
I harp on endlessly until I'm blue in the face to anybody who is interested in listening about...
November 10, 2025 ·
Another day, another Google Ads review where it is quickly apparently that 'hidden' brand search...
November 10, 2025 ·
Saw this posted up on Facebook earlier when I checked another group I am a member of: I don’t...
November 10, 2025 ·
As the end of 2025 draws precipitously close, I've been looking back over my notes at common...
November 9, 2025 ·
I'm not much of a conspiracy theorist, but I'm starting to wonder if Google Analytics is some...
October 30, 2025 ·
Earlier this year, legendary grill maker, sports commentator and occasional heavyweight boxing...
October 30, 2025 ·
Many business owners I talk to are pleased to tell me they have moved past "Adwords" (i.e. search...
October 28, 2025 ·
If your business uses Google Ads, you've probably received phone calls from 'specialists' at...
Are you based in New Zealand and keep getting phone calls from +64 9 970 3520 (it may show on...
May 30, 2025
I am not much of a web developer (if I recall, in about 2004, I borrowed a 'For Dummies' book...
May 29, 2025 ·
"Solution providers don’t move buyers into market with clever messaging about themselves and...
May 27, 2025 ·
In high school, I was lucky to have an English teacher who was not only brilliant at teaching but...
April 8, 2025 ·
One of the biggest challenges for B2B businesses when using paid search is you typically know...
April 8, 2025 ·
Here’s a sneaky little trick Google Ads can pull that makes your campaigns look like they’re...
April 7, 2025 ·
Is it just me, or has spam/junk/bot traffic on the Google Display Network reached an 'all time...
January 7, 2025 ·
Had my first Google Ads "rep" call of the year at 9am on January 2nd (protip if anybody at Google...
November 3, 2024
Should you run search ads on your own brand name? I’m not going to go there today. Topic for...
October 26, 2024 ·
Had a business call me up out of the blue the other day, wanting me to review their Google Ads...
October 25, 2024 ·
There is an often-overlooked potential risk in digital advertising that businesses need to be...
September 9, 2024
Not a great deal, to be honest … but they do share one key similarity. If you ever watched The...