All Categories - Sam Frost : B2B Digital Marketing Consultant
1 de dezembro de 2025 ·
I harp on endlessly until I'm blue in the face to anybody who is interested in listening about...
10 de novembro de 2025 ·
Another day, another Google Ads review where it is quickly apparently that 'hidden' brand search...
10 de novembro de 2025 ·
Saw this posted up on Facebook earlier when I checked another group I am a member of: I don’t...
10 de novembro de 2025 ·
As the end of 2025 draws precipitously close, I've been looking back over my notes at common...
9 de novembro de 2025 ·
I'm not much of a conspiracy theorist, but I'm starting to wonder if Google Analytics is some...
30 de outubro de 2025 ·
Earlier this year, legendary grill maker, sports commentator and occasional heavyweight boxing...
30 de outubro de 2025 ·
Many business owners I talk to are pleased to tell me they have moved past "Adwords" (i.e. search...
28 de outubro de 2025 ·
If your business uses Google Ads, you've probably received phone calls from 'specialists' at...
10 de outubro de 2025 ·
Are you based in New Zealand and keep getting phone calls from +64 9 970 3520 (it may show on...
30 de maio de 2025
I am not much of a web developer (if I recall, in about 2004, I borrowed a 'For Dummies' book...
29 de maio de 2025 ·
"Solution providers don’t move buyers into market with clever messaging about themselves and...
27 de maio de 2025 ·
In high school, I was lucky to have an English teacher who was not only brilliant at teaching but...
8 de abril de 2025 ·
One of the biggest challenges for B2B businesses when using paid search is you typically know...
8 de abril de 2025 ·
Here’s a sneaky little trick Google Ads can pull that makes your campaigns look like they’re...
7 de abril de 2025 ·
Is it just me, or has spam/junk/bot traffic on the Google Display Network reached an 'all time...
7 de janeiro de 2025 ·
Had my first Google Ads "rep" call of the year at 9am on January 2nd (protip if anybody at Google...
3 de novembro de 2024
Should you run search ads on your own brand name? I’m not going to go there today. Topic for...
26 de outubro de 2024 ·
Had a business call me up out of the blue the other day, wanting me to review their Google Ads...
25 de outubro de 2024 ·
There is an often-overlooked potential risk in digital advertising that businesses need to be...
9 de setembro de 2024
Not a great deal, to be honest … but they do share one key similarity. If you ever watched The...