All Categories - Sam Frost : B2B Digital Marketing Consultant
May 30, 2025
I am not much of a web developer (if I recall, in about 2004, I borrowed a 'For Dummies' book...
May 29, 2025 ·
"Solution providers don’t move buyers into market with clever messaging about themselves and...
May 27, 2025 ·
In high school, I was lucky to have an English teacher who was not only brilliant at teaching but...
April 8, 2025 ·
One of the biggest challenges for B2B businesses when using paid search is you typically know...
April 8, 2025 ·
Here’s a sneaky little trick Google Ads can pull that makes your campaigns look like they’re...
April 7, 2025 ·
Is it just me, or has spam/junk/bot traffic on the Google Display Network reached an 'all time...
January 7, 2025 ·
Had my first Google Ads "rep" call of the year at 9am on January 2nd (protip if anybody at Google...
November 3, 2024
Should you run search ads on your own brand name? I’m not going to go there today. Topic for...
October 26, 2024 ·
Had a business call me up out of the blue the other day, wanting me to review their Google Ads...
October 25, 2024 ·
There is an often-overlooked potential risk in digital advertising that businesses need to be...
September 9, 2024
Not a great deal, to be honest … but they do share one key similarity. If you ever watched The...
September 9, 2024 ·
Google works hard to push the use of Performance Max campaigns for any purpose from trying to...
June 9, 2024 ·
Recently, I awoke to a notification from Facebook alerting me that one of my Facebook pages had...
If you've been following the news recently as it relatest to Google's algorithm and the likes of...
May 2, 2024 ·
The other day I was browsing LinkedIn and came across an interesting post in my feed. I've added...
April 26, 2024 ·
One of the most interesting findings from a recent Google Ads review was the number of fake leads...
As a B2B digital marketing consultant, the most common refrain I hear from businesses is "we need...
I’ve noticed a significant uptick recently in calls from business owners who have set up their...
January 14, 2024 ·
Be wary of spam/junk leads if using Google Ads 'lead form' extension (not hugely common from what...
January 13, 2024 ·
Whether paid or "free" (really no such thing) one trend I've observed over and over again with...