If you've had any exposure to SEO, then you'll know the importance of link building (basically, links act like votes of confidence in your website, increasing the chances you'll rank well for your keywords of choice).
However, building backlinks certainly isn't easy - especially if you're a smaller website with a more limited budget.
With that in mind, how can a small website build backlinks successfully? Here are a few strategies you might like to consider:
There are a number of different ways a small blog can successfully build backlinks. Here’s a “cross section” of ideas:
- Focus on creating great content. I know this has been ‘done to death’ but having good content does help increase the chances of naturally/organically picking up links, without having to go out there and promote for them. For example, I’ve built a couple of sites that picked up good quantities of backlinks through the strength of the content alone … I never once asked for a backlink. Instead I identified problems that my audience had, and then provided detailed answers/solutions. Use something like Answer The Pubic to identify questions to which you can provide answers - see my video below on using Answer