A question that I've seen asked a few times online (and heard asked in person) is what is the difference between Google AdWords and Keywords?
Long story short, here's the answer:
Keywords are the words/phrases that a user searches on a search engine (like Google) to find what they are looking for. For example, I want to find a 24hr gym in Christchurch, New Zealand. I might go on Google and search '24hr gym christchurch New Zealand'.
Google AdWords is a platform that allows you to advertise to people looking for a particular keyword (or set of keywords) on Google. So as the gym owner, you might advertise on AdWords - which is now called Google Ads - for people searching for '24hr gym Christchurch New Zealand'.
Keywords also refers to the words/phrases you optimise your website for (which you've generally decided on based on what your audience search for).
We just sent you an email. Please click the link in the email to confirm your subscription!