One of the biggest risks to the success of your business online is a lack of diversification in your marketing channels.
It's a natural thing that most businesses will find a rhythm that works with a particular channel/strategy, and stick at that.
However, by not adequately diversifying (or having backup marketing options) you could be exposing your business to excessive risk.
Back in 2011, my first business was wiped out when my one channel/strategy (posting articles on article directories to drive traffic back to my site) was decimated by a Google algorithm change.
I went from hero to zero, overnight. Almost all of my business income was totally wiped out.
So why not learn from my mistake?
In this blog post, I outline a few simple strategies for reducing your reliance on any particular channel.
I believe that diversifying your digital marketing is one of the most important things you can do for success.
You always want to try and squeeze every last drop out of the channels and strategies that work well for your business. However, it is vital that you keep your eye on other opportunities as they arise, and always have a back up plan.
Email me on firstname.lastname@example.org to schedule a time. There is no obligation to you, and I am confident you'll find the meeting valuable and informative.
Make sure you watch the video below for more tips as well:
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