Google Ads (formerly known as AdWords) is one of the most popular online advertising platforms in the world.
It is most famous for its keyword-driven search advertising. If you’ve ever used the Internet before (and I’m assuming you have as you have managed to make it here), then you’ve probably seen and even clicked a Google search ad.
There are multiple ways that you can target Display ads, such as by demographic, interest, remarketing etc - so exactly where and to whom your ads will display depends on exactly how your are targeting.
Using the Google Display Network opens up a whole new world of digital advertising opportunities, but also comes with its own unique set of challenges. For example, you need to think about the quality and caliber of the “placements” where your ads appear - are your ads potentially showing on sites that might be detrimental to your brand image?
If you’d like to explore how your business can best use Google Display advertising to grow online (or check whether your current display activity is working as effectively as it could) then email me on firstname.lastname@example.org to book a free, no-obligation call to discuss your digital marketing.
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