If you’re starting out promoting your business online, then you might have come across something called a ‘Facebook Pixel’.
2. Build lookalike audiences from your pixel-based lists. This is one of the most powerful features on Facebook advertising. Facebook can find you people who are most like your current site visitors, customers etc, allowing for more effective expansion of your marketing efforts.
3. Track conversions on your website back to Facebook. For example, you might fire a conversion when someone hits the success page of your webinar registration funnel. This allows you to track performance of your Facebook ads more effectively, and also can assist Facebook in actually optimising the delivery of your ads for more conversions.
If you want to check if your website has a Facebook pixel installed already (or you want to check on any other site for that matter) then you can do so by following the instructions in this video: