One question I get asked from time to time by aspiring business owners is ‘can you run Google Ads without a website?’
A scenario in which this might arise is because you are starting a business and don’t yet have a website, but you want to start promoting your business and get customers in the door.
Long story short, you cannot run Google Ads without a website.
At the very least, you need to have some kind of “landing page” set up (even if it is just a single page) where you can direct your clicks.
Google does have a feature called ‘call-only ads’, which (as the name implies) are ads where the objective is to get phone calls and not website clicks. These are ideal for service-based businesses like plumbers, electricians etc. However, call-only ads still require a website because you need to provide a verification URL where Google can check your business phone number matches up with what you are wanting to provide.
So if you’re wondering whether or not you can run Google Ads without having a website, then I’m sorry to disappoint but this isn’t possible (nor is it good practice anyway).
If you’re starting out, you can probably do a more than adequate job with a basic DIY platform like Wix, Weebly or Squarespace. A simple template, some content and a domain name will allow you to get setup and start running Google Ads.
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