By now, we’re all aware that first impressions really do count.
Chances are, when you meet a potential client or customer for the first time, you’re on your “best behaviour”.
However, it amazes me how many businesses (especially B2B businesses) don’t seem to make any attempt at creating a good “digital first impression” - especially with their website.
Here are some tips:
- Ensure your website works well on mobile devices. It’s 2020 and there’s no excuse for a website that doesn’t work on mobile.
- Ensure your site loads quickly. Use Google Page Speed Insights to check what might be holding your site back.
- Have a clean and appealing site template. “Beauty is in the eye of the beholder”, but if your site looks like it was made back in the days of Windows XP and dial up Internet, then you need a change.
- Proof read your site. Unless you hire a professional proof reader, chances are you’ll probably miss a few spots (I’m sure you can find errors on my site, for example) But aiming for at least a passable level of accuracy is important.
- Check everything works. A common culprit is a “get our catalogue” download that doesn’t actually go anywhere, or a contact form that doesn’t work. People won’t stick around to tell you of the problem ... they’ll just go elsewhere.
- Make it clear what action you want people to take on your site. Is it to fill in a contact form, or to call you, or to purchase directly via online checkout?
There’s loads more you could be doing, but these tips will help you to create good first digital impressions.
Message me now or email firstname.lastname@example.org and I’ll gladly review your site and provide suggestions on how you could create a better impression.