The following article is an edited version of the transcript of my Opteo review video, which you can watch below. As such, there may be some grammar/syntax errors, so please consider yourself forewarned!
Opteo is a Google Ads management tool.
What Opteo does is always aim to do is basically make Google Ads management easier and more effective.
I'm going to be reviewing it really from the perspective of an end user who's running Google ads for their own business, but I'll touch on using it as an agency management platform as well.
What I want to do is give you a good sense of whether or not this platform is worth using.
With Google Ads, a critical component of success is optimising and day to day management of your campaigns, which can be quite time consuming.
Even if you just manage an account "in house", if you got a larger account, or you're relatively new to Google ads, it can be a lot of work that goes into it.
As you start scaling up, if you're an agency, it obviously takes more and more time for them to hire more resource, bringing a one, you know, on board, make that management effective to
Opteo's Pitch really is to save you time; making your management less labour intensive and also more effective.
The way Opteo works is you register your account (you can get a 30 day free trial and pricing starts from 97 US dollars per month at the moment; the price might change by the time you watch this video) but basically you set up your Opteo account, then what you do is you link your Google Ads account across. It works totally fine with client manager accounts as well MCC accounts. But it also works with just the standard Google Ads account as well (which would be the case if you just run ads in house).
What happens next is Opteo actually gets to work at basically analysing your account and looking for optimization opportunities.
It will look at a whole lot of different things for you.
For example, one feature that I want to call out specifically is you can go in and you can set a budget for your account for the month and then see how you're tracking against that budget.
It will show you top line statistics as You scroll down your list of accounts or through your account, you could do that sort of performance analysis stuff that you would often do within Google Ads interface. But most of it can actually be done from within Opteo, which is quite handy. It's not as fully featured as using the Google Ads interface itself. But it is quite nice to be able to do this. But as far as the the core functionality of the programme or application goes, what it's really about, is helping speed up that management process and helping you find optimization opportunities. So an example of what optimo will do for you is if you are running multiple ad copies in an ad group, it will determine which one is performing the best. So you'll get recommendations saying things like, you know, cause losing ad in an ad group, so you, they'd be able to open it up and you can see that you know, ad copy, which is the winner that's getting a 7% click through right but a copy Bay's only getting a 4% click through, right, and if you've got enough data to sort of judge that that's a valid taste, then you can actually pull is that losing ad copy from within up to on the reverse side, if there's only one and then a group it will sit down You to create another Ed. So as you go through, there are loads of different suggestions that will make this this suggestions around AD scheduling location bidding, ad copy, as I mentioned, keyword selection, you know, pausing losing keywords, if you've got a keyword in an ad group that that's costing you lots of money, it will show you, you know, this keyword cost you $150 in the last month, and you didn't get any conversions, but your average cost per conversion in the same group is $25. And so what you're able to do then is make that call or should I potentially pause that keyword because it's not working for me. So really, you know, the optimizations that if you're managing of Google Ads properly, you'd be doing on a day to day basis or a weekly basis or monthly basis. Anyway, it's just trying to speed that up for you. One of the nifty features with it as you can go through and review the recommendations and then certain types of them, you can click just a plus button, a checkbox, and then push them out all at once. I don't recommend you go in and just push out optimizations without checking into them first because one thing Opteo is the recommendations don't always seem to be the most logical In my opinion, sometimes, for example, with performance suggestions, it will make a conclusion with probably not quite enough data to act on. You know, they may dispute that, but it seems like sometimes there isn't quite enough data. But overall, the interface is very easy to work with. And the functionality is very straightforward. I think if you are going to use up to a key thing to bear in mind with it really, is that you're, you're using it not as a total replacement for hands on management of your account. And more what you want to do is get your account to a structure that's that's really optimised for sort of, you know, ongoing management and then use off to in conjunction with regular reviews, you know, is not so great for analysing search terms, for example, you know, but it is really helpful for looking at which ad copies of forming based in a group you know, or getting suggestions for, you know, location based bidding, for example, you may even find that what you've So to do with Ramat, and then he manually implement the recommendations that have made any recommendation that comes up, you can snooze the recommendation for I think off the top of my head, one week, one month or, or forever, if you think, Hey, this just isn't relevant to me at all. And you can actually go in and control which type of recommendations and looks at an account. And there are very, you know, detail and exhaustive list of different recommendations it's going to look at. So as far as whether or not up to works will look I found the accounts I've used it on if the account structure is right, and you're diligent and using it and not just pushing out optimizations willy nilly, it definitely does benefit and it is a good time saver. Even if you were managing an account in house by yourself, you know, if you can swing the 97 US dollars a month, you might find that it saves you far more time than that. But you can reinvest into other things like content creation or social media or, or you know, planning your next campaigns. So, you know, don't think that it's only for agencies, from an agency sort of, you know, client management perspective, definitely a very helpful tool. Even Things like budget alerts are really good. So you get a notification via email spins, jumps through the roof, you know, you can go in and check out that something's happened, you'll get notifications, if you you're getting really good, you know, cost per conversion, and you can forward those on to your clients. So there's a whole load of good functionality in there. You know, as far as the technical aspects of the product go, what I do recommend is that you register your free account if you're interested, and then import your data and see what comes up. I mean, obviously, your mileage may vary. But in conclusion, to wrap up this off to review, look, I think it's a good platform to be honest, it's not
perfect. I don't think any of these products are perfect, you cannot use it as a total replacement of sort of knowledgeable setup and management of Google Ads campaigns, but as I assistance programme, you know, for helping you, I guess, to cut out some of those more time consuming optimizations, and always get a second set of eyes on the account. I think it's got a lot of validity. I think you'll you know, be impressed with the platform and give it a trial. You know, as I said, you don't have to make the changes that are recommended, you can just ignore them. I'll frequently ignore changes that are made recommended. But equally, if I see something good, I'll push it out, because guess what, it seems to work pretty well. You know, if you follow it diligently, I think Opteo is definitely more aimed at the agency type business, you know, but that makes it if you are in house, you're just managing and account for your employee or your own business. Once again, the there's some good opportunities to use up to here. The pricing, I think, is pretty fair, especially on the lower plan, you know, you basically kind of have to have a decent sized business before you're going to move up to the next plan. You know, and obviously, if you've got that businesses big enough to justify that bigger plan, than the pricing, you know, comparatively is probably not a bad deal anyway. So yeah, I think overall, I would definitely recommend having a look it up to I can't guarantee it will get you better results from your Google Ads campaigns, Will those who manage for your clients, but if you're looking for a platform to speed up management to give you some extra reassurance and monitoring around Things like cost per conversion and account cost. So you get a notification of it looks like you're going to exceed your budget for the month
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If you're after a Google Ads management tool to make your life easier, then I do recommend giving Opteo a try. It isn't perfect but does offer some excellent functionality to streamline the Google Ads management process in your day-to-day routine.
If you've already used Opteo in the past, then I'd be keen to hear your take on the product. You can leave a comment below - I invite you to do so.
It will show you top line statistics as You scroll down your list of accounts or through your account, you could do that sort of performance analysis stuff that you would often do within Google Ads interface. But most of it can actually be done from within Opteo, which is quite handy. It's not as fully featured as using the Google Ads interface itself. But it is quite nice to be able to do this. But as far as the the core functionality of the programme or application goes, what it's really about, is helping speed up that management process and helping you find optimization opportunities. So an example of what optimo will do for you is if you are running multiple ad copies in an ad group, it will determine which one is performing the best. So you'll get recommendations saying things like, you know, cause losing ad in an ad group, so you, they'd be able to open it up and you can see that you know, ad copy, which is the winner that's getting a 7% click through right but a copy Bay's only getting a 4% click through, right, and if you've got enough data to sort of judge that that's a valid taste, then you can actually pull is that losing ad copy from within up to on the reverse side, if there's only one and then a group it will sit down You to create another Ed. So as you go through, there are loads of different suggestions that will make this this suggestions around AD scheduling location bidding, ad copy, as I mentioned, keyword selection, you know, pausing losing keywords, if you've got a keyword in an ad group that that's costing you lots of money, it will show you, you know, this keyword cost you $150 in the last month, and you didn't get any conversions, but your average cost per conversion in the same group is $25. And so what you're able to do then is make that call or should I potentially pause that keyword because it's not working for me. So really, you know, the optimizations that if you're managing of Google Ads properly, you'd be doing on a day to day basis or a weekly basis or monthly basis. Anyway, it's just trying to speed that up for you. One of the nifty features with it as you can go through and review the recommendations and then certain types of them, you can click just a plus button, a checkbox, and then push them out all at once. I don't recommend you go in and just push out optimizations without checking into them first because one thing Opteo is the recommendations don't always seem to be the most logical In my opinion, sometimes, for example, with performance suggestions, it will make a conclusion with probably not quite enough data to act on. You know, they may dispute that, but it seems like sometimes there isn't quite enough data. But overall, the interface is very easy to work with. And the functionality is very straightforward. I think if you are going to use up to a key thing to bear in mind with it really, is that you're, you're using it not as a total replacement for hands on management of your account. And more what you want to do is get your account to a structure that's that's really optimised for sort of, you know, ongoing management and then use off to in conjunction with regular reviews, you know, is not so great for analysing search terms, for example, you know, but it is really helpful for looking at which ad copies of forming based in a group you know, or getting suggestions for, you know, location based bidding, for example, you may even find that what you've So to do with Ramat, and then he manually implement the recommendations that have made any recommendation that comes up, you can snooze the recommendation for I think off the top of my head, one week, one month or, or forever, if you think, Hey, this just isn't relevant to me at all. And you can actually go in and control which type of recommendations and looks at an account. And there are very, you know, detail and exhaustive list of different recommendations it's going to look at. So as far as whether or not up to works will look I found the accounts I've used it on if the account structure is right, and you're diligent and using it and not just pushing out optimizations willy nilly, it definitely does benefit and it is a good time saver. Even if you were managing an account in house by yourself, you know, if you can swing the 97 US dollars a month, you might find that it saves you far more time than that. But you can reinvest into other things like content creation or social media or, or you know, planning your next campaigns. So, you know, don't think that it's only for agencies, from an agency sort of, you know, client management perspective, definitely a very helpful tool. Even Things like budget alerts are really good. So you get a notification via email spins, jumps through the roof, you know, you can go in and check out that something's happened, you'll get notifications, if you you're getting really good, you know, cost per conversion, and you can forward those on to your clients. So there's a whole load of good functionality in there. You know, as far as the technical aspects of the product go, what I do recommend is that you register your free account if you're interested, and then import your data and see what comes up. I mean, obviously, your mileage may vary. But in conclusion, to wrap up this off to review, look, I think it's a good platform to be honest, it's not
perfect. I don't think any of these products are perfect, you cannot use it as a total replacement of sort of knowledgeable setup and management of Google Ads campaigns, but as I assistance programme, you know, for helping you, I guess, to cut out some of those more time consuming optimizations, and always get a second set of eyes on the account. I think it's got a lot of validity. I think you'll you know, be impressed with the platform and give it a trial. You know, as I said, you don't have to make the changes that are recommended, you can just ignore them. I'll frequently ignore changes that are made recommended. But equally, if I see something good, I'll push it out, because guess what, it seems to work pretty well. You know, if you follow it diligently, I think Opteo is definitely more aimed at the agency type business, you know, but that makes it if you are in house, you're just managing and account for your employee or your own business. Once again, the there's some good opportunities to use up to here. The pricing, I think, is pretty fair, especially on the lower plan, you know, you basically kind of have to have a decent sized business before you're going to move up to the next plan. You know, and obviously, if you've got that businesses big enough to justify that bigger plan, than the pricing, you know, comparatively is probably not a bad deal anyway. So yeah, I think overall, I would definitely recommend having a look it up to I can't guarantee it will get you better results from your Google Ads campaigns, Will those who manage for your clients, but if you're looking for a platform to speed up management to give you some extra reassurance and monitoring around Things like cost per conversion and account cost. So you get a notification of it looks like you're going to exceed your budget for the month
If you're after a Google Ads management tool to make your life easier, then I do recommend giving Opteo a try. It isn't perfect but does offer some excellent functionality to streamline the Google Ads management process in your day-to-day routine.
If you've got a question about Opteo, please ask.
If you need any help with Google ads, get in touch with me. I can review your Google Ads account and advise on the best next steps for improving performance.
Thanks for reading my Opteo review; I'll see you next time.