Although there is (as far as I can gather) no real evidence to support him having made this statement, the meaning behind it remains totally valid.
And who doesn't love a good fake quote anyway?
It looks a bit like this:
"My wealth has come from a combination of living in America, some lucky genes, and compound interest." – Warren Buffett
However, over time your marketing efforts should compound, resulting in accelerating gains in terms of brand visibility, web traffic, enquires and sales. This is just the same as with compound interest. In the early days, the compounding effect of your savings/investment is small - but it scales up over time!
Here's an example from one of my websites:
One other thing to note is that paid marketing doesn’t always have an immediate, direct response.
The businesses I have and continue to work with that are successful with this approach all have one thing in common - they understand that commitment and diligence is required to see results with marketing.
This is just as a good investor understands that a long-term mindset is essential to success through compound interest.
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